The branded company wins more often at the preliminary injunction stage, where the standard is likelihood of success on the merits, but final validity rulings favor challengers
Now, that may sound modest, but at scale it has real implications, with ripple effects across consumer behavior and industries like food, retail, and healthcare services. For a company like Walmart, that rely on food sales, retail, and now healthcare services, getting in on the ground floor of this GLP-1 trend could be a make or break decision
Marketing: sold by research-chemical suppliers, not pharmacies
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