From the docks of working-class England to the bustling streets of 1940 New York City
Prepare for high-stakes situations
brilliant novel crackles with the fire of fierce defiance
but he means to put it right
A wakes in a different person’s body
It's Not How Good You Are, It's How Good You Want to Be, Paul Arden wood From the docks of working-classIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects