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seasoned executives
the founding director of Harvard University's Origins of Life Initiative
which contains a secret from her own youth that could be disastrous for her reputation
their empowering book
Richly illustrated with photos
The small BIG danger is everywhere seasoned executivesAt some point today you will have to influence or persuade someone your boss, a co worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice Steve Martin, Noah Goldstein and Robert Cialdini describe how, in today's
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