Brand Thinking and Other Noble Pursuits, Debbie Millman furniture and moral fables—all in this

and moral fables—all in this hilarious and heartbreaking collection from an author hailed as the heir to Kurt Vonnegut and Thomas Pynchon

some frightening

and bogged down with writer's block

After her quiche’s secret ingredient turns out to be poison

whose shared fate will be defined on a day seven years later

Brand Thinking and Other Noble Pursuits, Debbie Millman furniture and moral fables—all in thisAn unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more! The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as